sec_4_2_6__para__10 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_6para10

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

In addition to the obligations of influencers and brands, the online platform that is used for the promotional activities is subject to its own obligations of professional diligence under the UCPD, as discussed in previous sections. This includes the obligation to take appropriate measures to enable third party traders to comply with their obligations under EU law, e.g. to provide specific and appropriate disclosure tools in the platform’s interface (364).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.