Schedule 20, paragraph 13(5)

For the purposes of this paragraph— “consumer review” means a review of a product, a trader or any other matter relevant to a transactional decision; “fake consumer review” means a consumer review that purports to be, but is not, based on a person’s genuine experience; a consumer review conceals the fact it has been incentivised if— a person has been commissioned to submit or write the review, and that fact is not made apparent (whether through the contents of the review or otherwise); “consumer review information” means information that is derived from, or is influenced by, consumer reviews; a person “submits” a review or information if they supply it with a view to publication; “writing” includes creating by any means; “commissioning” includes incentivising by any means (and “commissioned” is to be read accordingly); “publishing” includes disseminating, or otherwise making available, by any means; publishing in a “misleading way” includes (for example)— failing to publish, or removing from publication, negative consumer reviews whilst publishing positive ones (or vice versa); giving greater prominence to positive consumer reviews over negative ones (or vice versa); omitting information that is relevant to the circumstances in which a consumer review has been written (including that a person has been commissioned to write the review).

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Source: legislation.gov.uk · retrieved 2026-07-30