Schedule 20, paragraph 22
DMCCA 2024
Digital Markets, Competition and Consumers Act 2024 · United Kingdom
Creating the false impression that the consumer has already won, will win, or will on doing a particular act win, a prize or other equivalent benefit, when in fact either— there is no prize or other equivalent benefit, or taking any action in relation to claiming the prize or other equivalent benefit requires the consumer to pay money or incur a cost.
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Source: legislation.gov.uk · retrieved 2026-07-30