Section 177(5)

Enhanced consumer measures directly benefiting an enforcer or an associated undertaking include (for example) measures which— require a person to pay money to the enforcer or an associated undertaking; require a person to participate in a scheme, administered by the enforcer or associated undertaking, that is designed to recommend persons supplying goods, services or digital content to consumers; would give the enforcer or associated undertaking a commercial advantage over any of its competitors.

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Source: legislation.gov.uk · retrieved 2026-07-30