Section 225(4)

A commercial practice is unfair if— it is likely to cause the average consumer to take a transactional decision that the consumer would not have taken otherwise as a result of the practice involving one or more of the following— a misleading action (see section 226); a misleading omission (see section 227); an aggressive practice (see section 228); a contravention of the requirements of professional diligence (see section 229), it omits material information from an invitation to purchase (see section 230), or it is listed in Schedule 20 (commercial practices which are in all circumstances considered unfair).

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Source: legislation.gov.uk · retrieved 2026-07-30