Section 226(1)

For the purposes of this Chapter, a commercial practice involves a misleading action if the practice involves— the provision of false or misleading information relating to a product, a trader or any other matter relevant to a transactional decision, an overall presentation which is likely to deceive the average consumer about a matter relating to a product, a trader or any other matter relevant to a transactional decision, any marketing of a product which creates confusion, or is likely to create confusion, with any product, trade mark, trade name or other distinguishing mark of another trader, or a failure to comply with a requirement in a code of conduct to which subsection (5) applies in circumstances where the trader asserts that the trader acts in compliance with that code.

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Source: legislation.gov.uk · retrieved 2026-07-30