Section 227(1)

For the purposes of this Chapter, a commercial practice involves a misleading omission if, considering the matters mentioned in subsection (3), the practice— omits material information, omits information which the trader is required under any other enactment to give to a consumer as part of the practice, or fails to identify its commercial intent (unless it is already apparent from the context).

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Source: legislation.gov.uk · retrieved 2026-07-30