Section 228(2)

In determining whether a commercial practice uses harassment, coercion or undue influence, account must be taken of— the nature of the practice; the timing and location of the practice; whether the practice involves the use of any threatening or abusive language or behaviour; whether the practice exploits any vulnerability of a consumer (including any vulnerability of a kind mentioned in section 247(4)); whether the practice involves a threat to take action which cannot legally be taken; whether the practice requires a consumer to take onerous or disproportionate action in order to exercise rights that the consumer has in relation to a product.

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Source: legislation.gov.uk · retrieved 2026-07-30