Section 247(3)

For the purposes of subsection (1), the reference to a group of consumers being particularly vulnerable to a commercial practice— is a reference to the members of the group being particularly vulnerable to the commercial practice causing them to take a transactional decision that they would not have taken otherwise, and includes a reference to a group of consumers being vulnerable to a practice because of the product to which it relates.

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Source: legislation.gov.uk · retrieved 2026-07-30