Section 29(2)

The countervailing benefits exemption applies where— the conduct to which the investigation relates gives rise to benefits to users or potential users of the digital activity in respect of which the conduct requirement in question applies, those benefits outweigh any actual or likely detrimental impact on competition resulting from a breach of the conduct requirement, those benefits could not be realised without the conduct, the conduct is proportionate to the realisation of those benefits, and the conduct does not eliminate or prevent effective competition.

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Source: legislation.gov.uk · retrieved 2026-07-30