Section 7

An indication of selling price, unit price, commission, conversion rate or a change in the rate or coverage of value added tax given in accordance with article 11 shall be— unambiguous, easily identifiable , clearly legible, and displayed using a font which is clear and of reasonable size; subject to paragraph 2, given in proximity to: the product; or in the case of distance contracts and advertisements, a visual or written description of the product; and so placed as to be available to consumers without the need for them to seek assistance from the trader or someone on his behalf in order to ascertain it. Paragraph (1)(b)(i) does not apply to an indication given in relation to any item of jewellery, item of precious metal, or watch displayed in a window of the premises where it is or may be for sale and the selling price of which is in excess of £3,000. The indication of any freight, delivery or postal charges for a product, including any taxes payable in respect of freight, delivery or postal charges, must be unambiguous, easily identifiable, and clearly legible. Where, in addition to a unit price, a price per quantity is indicated in relation to a supplementary indication of quantity the unit price shall predominate and the price per supplementary indication of quantity shall be expressed in characters no larger than the unit price. In paragraph (4) “supplementary indication of quantity” refers to an indication of quantity expressed in a unit of measurement other than a metric unit as authorised by section 8(5A) of the Weights and Measures Act 1985 .

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Source: legislation.gov.uk · retrieved 2026-07-30