Section 7(1)

An indication of selling price, unit price, commission, conversion rate or a change in the rate or coverage of value added tax given in accordance with article 11 shall be— unambiguous, easily identifiable , clearly legible, and displayed using a font which is clear and of reasonable size; subject to paragraph 2, given in proximity to: the product; or in the case of distance contracts and advertisements, a visual or written description of the product; and so placed as to be available to consumers without the need for them to seek assistance from the trader or someone on his behalf in order to ascertain it.

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Source: legislation.gov.uk · retrieved 2026-07-30