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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

For example, the lowest price of the good for the last 30 days before the sales campaign started was EUR 100. The seller indicates EUR 100 as its ‘prior’ price when it announces the first price reduction (e.g. 10 % off) and can then keep the same ‘prior’ price also when announcing the following 20 % and 30 % reductions.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.